In an era defined by geopolitical uncertainty, shifting tax regimes, and increasingly global lifestyles, the concept of “home” has become more fluid and more strategic than ever before. For a growing cohort of globally mobile entrepreneurs, investors, and multi-generational families, residence and citizenship are no longer administrative formalities. They are portfolio decisions.

At the center of this shift is Latitude Group, a firm that serves as a trusted advisor to high net worth and high profile clients navigating the complexities of cross-border living. They are also the go-to advisor to global governments designing programs such as citizenship by investment or merit.

Moving Beyond Transactional Advisory

The global mobility advisory market has expanded rapidly in recent years, fueled by increased demand for investment migration programs across Europe, the Caribbean, and beyond. But with that growth has come commoditization.

“Many firms operate in a product-led way, focusing on individual programs rather than the client’s overall objectives,” said CEO Eric Major.

Latitude was founded to challenge that model.

Instead of steering clients toward specific jurisdictions, the firm takes what Major describes as an agnostic approach, evaluating how residence or citizenship fits into a broader framework that may include asset protection, family structuring, and long-term geographic diversification.

This shift reflects a deeper philosophical difference. Where traditional firms often treat citizenship as a transaction, Latitude treats it as strategy.