For decades, the idea of acquiring a second residence or citizenship was largely confined to a narrow segment of ultra-wealthy individuals, often driven by tax considerations or convenience in travel. Today, that paradigm has shifted. A growing number of globally minded families and entrepreneurs are treating mobility not as a luxury, but as a core component of long-term planning.

This evolution has created a more complex and, in many ways, more demanding advisory landscape. Firms are no longer simply facilitating access to government programs. They are helping clients make decisions that intersect with family life, asset allocation, and geopolitical risk. It is within this context that Latitude Group has carved out a distinct position.

The firm’s approach departs from what CEO Eric Major describes as a transactional norm in the industry. Many providers focus on promoting specific jurisdictions or programs. Latitude, by contrast, begins with the client’s broader objectives and works backward.

“The industry has become increasingly commoditized,” Major said, noting that many firms are structured around product distribution rather than strategic advice.