IN THE MEDIA: Latitude Features In LA Weekly

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Demand from Americans for second citizenships and residency rights is rising. Not as an escape, but as a form of strategic insurance.

In a recent LA Weekly feature by journalist Will Jones, titled ‘Why America’s Wealthy Are Quietly Buying a Plan B Overseas’, Latitude Group CEO Eric Major explains why globally mobile families are increasingly treating residence and citizenship planning like portfolio diversification rather than relocation.

“The vast majority of clients are pursuing a second residence or citizenship as a Plan B. They’re not looking to relocate. They simply want to be prepared.”

From Europe and the Caribbean to New Zealand, the focus has shifted toward security, optionality, and long-term resilience.

Here’s an excerpt:

Why America’s Wealthy Are Quietly Buying a Plan B Overseas

By Will Jones

For decades, second citizenships and so-called golden visas were viewed as niche tools for billionaires, globe-trotting tycoons or celebrities seeking convenience. Today, they are increasingly becoming something else entirely: an insurance policy.

According to Latitude Group, a global advisory firm that works with high-net-worth families on international residency and citizenship planning, demand from Americans has surged in recent years, fueled not by wanderlust but by pragmatism.

“The vast majority of clients are pursuing a second residence or citizenship as a Plan B,” says Eric Major, the firm’s CEO. “They’re not looking to relocate. They simply want to be prepared. The ratio is roughly 80:20 Plan B versus relocation.”

In other words, not quite an exodus. But certainly a notable increase in those who are seeking diversification. In fact, so much so that Latitude is hosting an event in Santa Monica on March 11 specifically for the growing number of Californians who have reached out to them about global residency.

Just as investors spread capital across asset classes, a growing number of affluent Americans are spreading geopolitical risk across borders.

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Click here to read the full article.